"Simple, dignified, economical funeral arrangements..."
...you hear the same offer, even the same words, from many funeral organizations.
What's different about a non-profit?
(1) prices are lower than you'll find at almost any established organization in this area offering funeral services — including the "societies" that are societies in name only; and
(2) you don't have to pay for your arrangements in advance; it's pre-arrangement without pre-payment.